Concept for Life Medium Adult is the perfect solution for medium-sized adult dogs, offering tailored, premium nutrition. Crafted with a focus on individual dietary needs, this complete dry dog food ensures optimal health and well-being.

• Ideal weight maintenance: The balanced calorie content supports your dog in maintaining its ideal weight, promoting lean and strong muscles with high-quality animal protein.
• Maximum digestibility: High-quality protein, prebiotic inulin, and special plant fiber contribute to balanced intestinal flora and stable digestion.
• Strengthens natural defences: A special vitamin complex, mannan-oligosaccharides, and beta-glucans work together to enhance your dog's natural defences.
• Highest level of acceptance: Medium breed dogs love the high content of fresh meat, making this formula well-accepted and easy to integrate into their diet.
• Balanced nutrient mix: A comprehensive blend of proteins, fatty acids, fiber, vitamins, and minerals ensures a long, healthy life for your canine companion.
• Dental health: The Stay-Clean™ complex and special plant fibers support dental hygiene, reducing plaque formation and promoting oral health.
• Shiny fur and healthy skin: The Vitamin-B-complex, copper, organically-bound zinc, and omega-3 and omega-6 fatty acids contribute to glossy fur and supple skin.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life Medium Adult provides a balanced diet for medium breed adult dogs over 12 months old, addressing their specific nutritional needs. The adapted calorie content supports weight maintenance and active, life-long health.

The special vitamin complex collaborates with mannan-oligosaccharides and beta-glucans, strengthening natural defences. Copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids enhance fur and skin health. The Stay-Clean™ complex reduces plaque and tartar formation, complemented by special plant fibers for mechanical teeth cleaning.

Concept for Life is a scientifically-based nutritional concept, focusing on your dog’s individual well-being and dietary needs at different life stages. The Medium Adult variety ensures a balanced nutrition for medium-sized adult dogs.

Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg), and 12kg.

Concept for Life Medium Adult is a complete dry food for adult dogs. Ingredients: Poultry protein (22%, partially dried and hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer’s yeast (dried), powdered egg, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%) Energy per kg: ME (FEDIAF, 2019) 15.86 MJ / 3,787 kcal Additives per kg: Nutritional additives:Vitamin A 12,000 IU, vitamin D3 1,400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2,200mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate)30 mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg Technological additives: Antioxidants
Feeding Recommendation: The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.  

Dog’s weight in kg	Daily amount - reduced activity	Daily amount - normal activity	Daily amount - increased activity
11kg	150g	175g	205g
12kg	160g	185g	220g
14kg	180g	210g	250g
15kg	190g	220g	260g
16kg	200g	230g	275g
18kg	220g	255g	300g
20kg	235g	275g	325g
22kg	255g	295g	350g
24kg	270g	315g	370g
25kg	280g	325g	385g