We understand the importance of an active, invigorating life for your canine companion. Introducing our PURINA® BETA® Adult Working Dog – Chicken, crafted for working dogs with a natural zest for life. Our formula, rich in chicken and free from artificial additives, supports muscle health and digestive well-being. The dual shape kibble ensures a slower chew, tailored to your adult working dog's needs.

Designed in our Suffolk factory, BETA® is packed with energy, boasting high protein and fat levels to replenish your dog's energy stores during active periods. Essential amino acids aid muscle recovery, while antioxidants maintain great condition, supporting your dog through strenuous activities. Plus, with a natural prebiotic, digestive health is prioritized, ensuring your adventurous dog thrives every day.

Naturally Tailored Nutrition

Like you, we believe in letting dogs live unleashed, exploring the world with boundless enthusiasm. With 90 years of expertise, PURINA® has created BETA®, a range made in our Suffolk factory, using natural ingredients such as parsley, spinach, carrot, chicory, and cereals. Inspired by nature, our products provide inside-out nutrition for your working dog's active and curious life.

BETA®: Free the Real Dog Inside

Real Dog Story

- "Meg is my lead working sheep dog on the farm. She has such a strong work ethic and is so reliable that I now use her to train all my other dogs. She even tries to ‘herd’ all her toys! – so it’s no surprise that she has been a Champion Working Trial dog for many years, as she just loves her work. She is also really affectionate and very easy-going, although she can be quite the Foodie as she tries to steal my food when I’m not looking from time to time!" - Alison, Herefordshire

Which Type is Yours?

To help you “Free the Real Dog Inside,” we’ve created six inspiring examples of real dogs and what gets their tails wagging:

#RealDogs

THE BUDDY

- They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people.

THE JESTER

- Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game.

THE THRILLSEEKER

- They just love to dive right in. Splashing, swimming, rolling, and the messier the better!

THE FOODIE

- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths.

THE CHASER 

- They were born to move – fast! That’s why they need to run, track and retrieve.

THE EXPLORER

- Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!

Ingredients:

Wheat*, chicken meal (22%), dehydrated meat protein, poultry fat, wheat middling, dried beet pulp, digest, dried chicory root* (1%), minerals, dried carrot* (0.07%), dried spinach* (0.07%), dried parsley* (0.07%).

*Natural ingredients

Additives per kg:

Nutritional additives:

Vitamin A (24,150 IU), vitamin D3 (1400 IU), vitamin E (115 IU), ferrous sulphate monohydrate (100mg), calcium iodate anhydrous (2.5mg), cupric sulphate pentahydrate (11mg), manganous sulphate monohydrate (7mg), zinc sulphate monohydrate (140mg), sodium selenite (0.24mg).

Antioxidants.

Feeding recommendation:

 

The amounts listed in the table are guidelines only. Adjust quantities according to your dog’s activity level, physical condition and individual needs.

Clean, fresh water should be available at all times. To monitor your dog’s health ensure you consult a veterinarian regularly.

Introduce BETA gradually over 7 days.