Concept for Life Medium Light is tailored, premium nutrition based on the individual dietary requirements of overweight, adult medium breeds of dogs, aged 12 months and over. This complete dry dog food has the following benefits:

• Effective weight control: The balanced, reduced-calorie formula contains an adjusted fat content and highly digestible proteins in combination with L-carnitine, which helps your dog to reach their ideal body weight. If fed exclusively, the calorie intake may be reduced by approximately 15% (in comparison with Concept for Life Medium Adult).

Concept for Life Medium Light provides both overweight dogs and dogs with a tendency to put on weight with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being.

As well as more exercise, overweight dogs need nutrition with an adjusted energy content that also prolongs the feeling of satiety. Concept for Life Medium Light has a high protein content, which helps to maintain muscles, and a calorie content that is reduced by approximately 15% (in comparison with Concept for Life Medium Adult). This balanced kibble also contains an increased content of selected dietary fibre and plant fibre from psyllium and lignocellulose, which can prolong the feeling of satiety and therefore contribute to lower food intake. The special FORMULA X actively supports life-long health and can help keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Light provides your medium breed adult dog with balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Light is a premium, complete dry food for overweight, medium breed adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg), and 12kg.

Ingredients: 26% poultry protein (rich in chicken, partly dried and hydrolysed), rice, maize, 12% fresh chicken meat, lignocellulose, dried beet pulp (desugared), poultry fat, linseed, sodium chloride, brewer’s yeast (dried), monocalcium phosphate, 0.2% yeast extract (rich in beta-glucans and mannan-oligosaccharides), 0.1% salmon oil, 0.1% chicory inulin, psyllium husks (dried), 0.1% sunflower oil, 0.04% glucosamine, 0.02% chondroitin sulphate.

Energy per kg: ME (FEDIAF, 2013) 14.05MJ / 3,355kcal.

Additives per kg: Nutritional additives: Vitamin A 15000 IU, vitamin D (as vitamin D3) 1400 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 400mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 300mg, vitamin B1 (as thiamine mononitrate) 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 40mg, calcium-D-pantothenate 40mg, folic acid 1.5mg, biotin (as D(+)-biotin) 400mcg, choline chloride 3000mg, L-carnitine 100mg, copper (as cupric sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as zinc chelate of glycine hydrate) 60mg, iron (as ferrous sulphate, monohydrate) 250mg, manganese (as manganous sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.4mg. Technological additives: Antioxidants.

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.