Concept for Life Medium Senior is tailored, premium nutrition for medium-sized senior breeds. Specially crafted for aging dogs, this complete dry food offers a myriad of benefits:

• Promotes Vitality: Nutrient-rich formula with antioxidants from aronia berries, green tea, and hops for an active, graceful aging process.
• Ideal Weight Maintenance: Adjusted fat content and L-carnitine support weight control and activate the body’s fat reserves.
• Joint & Cartilage Protection: Special mix with glucosamine, chondroitin sulfate, and vitamin C for joint health in medium-sized senior breeds.
• Supports Kidney Function: Balanced phosphorus and sodium content eases stress on senior dog's kidneys.
• Dental Health: Stay-Clean™ complex reduces plaque formation and tartar, ensuring a healthy smile.
• Balanced Nutrient Mix: Essential proteins, fatty acids, fiber, vitamins, and minerals for a long, healthy life.
• Shiny Fur and Healthy Skin: Vitamin-B-complex, copper, zinc, omega-3, and omega-6 fatty acids for glossy fur and supple skin.
• Developed with Vets: Ensuring optimal nutrition with expert guidance.
• Rich in Meat: A high-quality diet with a focus on meat content.
• Made with Rice: Easily digestible carbohydrate, free from wheat and soya.

The foundation of a long, active dog life is species-appropriate, balanced nutrition. Concept for Life Medium Senior provides optimal all-round care for your senior dog, addressing specific needs as they age.

As your dog ages, maintaining an ideal weight becomes crucial. Concept for Life Medium Senior helps aging medium breed dogs age gracefully with its nutrient-rich composition and antioxidants from aronia berries, green tea, and hops. The special FORMULA X actively supports life-long health, ensuring your senior dog stays in good shape.

This premium kibble also contains a special vitamin-B-complex, copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, promoting glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque and dental tartar, supporting overall dental health.

Concept for Life is a unique and scientifically-based nutritional concept tailored to your dog's well-being at different life stages. The Medium Senior variety provides balanced nutrition for your medium-sized senior dog.

Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg), and 12kg.  

Concept for Life Medium Senior is a complete dry food for senior dogs Ingredients: Fresh chicken (20%), rice, maize, poultry protein (13.5%, partially dried and hydrolysed), greaves meal, rice flour, dried sugar beet pulp, poultry fat, linseed, lignocellulose, brewer’s yeast (dried), powdered egg, potassium chloride, calcium carbonate, sodium chloride, salmon oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), sunflower oil (0.1%), psyllium husks (dried), chicory inulin (0.1%), chokeberry pomace (0.1%, dried, rich in polyphenols), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), hops and green tea (0.01% each, dried, rich in flavonoids), marigold meal (0.01%, rich in lutein) Energy per kg: ME (FEDIAF, 2019) 15.61 MJ / 3,728 kcal Additives per kg: Nutritional additives: Vitamin A 15,000 IU, vitamin D3 1,400 IU, vitamin E 400 IU, vitamin C 300mg, vitamin B1 15mg, vitamin B2 15mg, vitamin B6/pyridoxine hydrochloride 10mg, vitamin B12 220mcg, niacin 40mg, calcium-D-pantothenate 40mg, folic acid 1.5mg, biotin 400mcg, choline chloride 3,000mg, L-carnitine 50mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg Technological additives: antioxidants
Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg	Daily amount – reduced activity *	Daily amount - normal activity	Daily amount – increased activity
11kg	130g	155g	195g
12kg	140g	165g	205g
14kg	155g	185g	235g
15kg	165g	195g	245g
16kg	170g	205g	255g
18kg	185g	225g	280g
20kg	200g	240g	305g
22kg	220g	260g	325g
24kg	235g	275g	350g
25kg	240g	285g	360g

* Also for neutered or older dogs