Concept for Life Medium Sensitive is tailored, premium nutrition based on the individual dietary requirements of medium breeds of dog, aged 12 months and over, which have sensitive digestive systems. The benefits of this complete dry dog food include:

• Single animal protein: The formula with lamb as the only source of animal protein is ideal for medium breed dogs with sensitive digestive systems or food intolerances.
• Rice as the single source of carbohydrates: Rice is easy to digest and is free from wheat, maize and soya.
• Optimum digestion: The highly digestible formula has a reduced amount of ingredients and is very well tolerated, causing less irritation on the gastro-intestinal tract. Prebiotic inulin, in combination with special plant fibre, promotes a balanced intestinal flora and stable digestion.
• Highest level of acceptance: The balanced formula with its carefully selected nutrients is very well accepted, even by picky dogs. The kibble is just the right size for medium breed dogs.
• Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your sensitive dog needs for a long, healthy life.
• Immunity support: The antioxidant complex from green tea in combination with prebiotic inulin, beta-glucans and mannan-oligosaccharides can help to strengthen the body’s own defences.
• Healthy skin and shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
• Dental health: The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog’s teeth.
• Developed with vets
• Rich in meat

The basis of a long and active dog life is a species-appropriate, balanced nutrition, which has been specifically formulated to meet your dog’s needs. Many medium breed dogs often suffer from food intolerances and digestive problems, including nutritional sensitivities and a sensitive gastro-intestinal tract. The cause of many intolerances can be unsuitable, difficult to digest food, as well as other factors like stress or environmental pollution. Dogs with sensitive digestive systems require a specially adapted, highly-digestible food that promotes optimum digestion.

Concept for Life Medium Sensitive provides dogs with sensitive digestive systems with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. Concept for Life Medium Sensitive actively supports your sensitive, medium breed dog’s life-long health.

Concept for Life Medium Sensitive contains highly-digestible lamb as the single source of animal protein and rice as the exclusive source of carbohydrates, which is ideal for medium breed dogs with sensitive digestive systems or food intolerances. Prebiotic chicory inulin, in combination with fibre that helps regulate digestion, promotes a balanced intestinal flora. The special FORMULA X actively supports life-long health and can help to keep your dog in good shape. Concept for Life is made with specially selected lamb meat, which is combined with high-quality, functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. The reduced amount of ingredients in this tasty kibble also ensures that it is very well tolerated and causes less irritation on the gastro-intestinal tract. This formula contains a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your sensitive dog needs for a long, healthy life.

The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, to help to promote glossy fur and supple skin. The unique texture of the kibble, together with special plant fibre, can help to mechanically clean your dog’s teeth. High-quality ingredients as well as plant fibre and dietary fibre from linseed and dried beet pulp all help to promote balanced intestinal flora and stable digestion.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Sensitive provides your sensitive medium breed adult dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Sensitive is a premium, complete dry food for medium breed adult dogs (aged 12 months and over, weighing between 11-25kg) with sensitive digestive systems and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.

Concept for Life Medium Sensitive is a complete dry food for adult medium breed dogs with sensitive digestive systems Ingredients: Rice, lamb protein (19%, dried), rice protein, poultry fat, dried beet pulp (3.5%), liver hydrolysate, brewer’s yeast (dried), linseed (2.2%), salmon oil (0.4%), potassium chloride, sodium chloride, sunflower oil (0.3%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), lignocellulose (0.1%), chicory inulin (0.1%), hops and green tea (0.01% each, dried, rich in flavonoids)

Energy per kg: ME (FEDIAF, 2019) 15.61MJ / 3,728kcal Additives per kg: Nutritional additives: Vitamin A 12,000 IU, vitamin D3 1,400 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 200mcg, niacin 35mg, calcium-D-pantothenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2,000mg, DL methionine (technically pure) 1,000mg, copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate (solid)) 60mg, iron (ferrous sulphate monohydrate) 250mg, manganese (manganous sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg. Technological additives: Antioxidants. Energy per kg: ME (FEDIAF, 2019) 15.61 MJ / 3,728 kcal

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

Dog’s weight in kg	Daily amount – reduced activity	Daily amount - normal activity	Daily amount – increased activity
11kg	155g	180g	210g
12kg	165g	190g	225g
14kg	185g	215g	250g
15kg	195g	225g	265g
16kg	205g	235g	280g
18kg	225g	260g	305g
20kg	240g	280g	330g
22kg	260g	300g	355g
24kg	275g	320g	375g
25kg	285g	330g	390g