Concept for Life Medium Sterilised dry dog food at a glance:

• Complete dry dog food for medium-sized adult dogs
• Ideal weight control and maintenance: : Increased protein combined with L-carnitine, and an adapted fat and energy content (-10 % compared to Concept for Life Medium Adult) can support your dog in maintaining an ideal weight when fed in appropriate amounts. It can help to prevent weight gain due to altered metabolism after sterilisation
• Muscle maintenance: The high protein content of 28% is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help to maintain muscles
• Strengthens natural defences: The special vitamin complex in combination with mannan-oligosaccharides and beta-glucans can help to strengthen the body's natural defences
• Grain-free: This recipe is totally grain-free
• With lots of fibre for satiety: Selected psyllium and lignocellulose dietary fibre are low in energy and help your dog to feel full.
• Shiny fur and healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin
• Dental hygiene: The Stay-Clean™ complex with highly soluble vitamin C supports a reduction in bacterial plaque formation while inhibiting the formation of tartar. In addition, special plant fibres help to mechanically clean the teeth
• Developed together with vets
• High meat content
• Grain and soya free

Concept for Life Sterilised is a tailored, premium dry dog food created to meet the individual dietary requirements of adult neutered dogs. It was developed together with veterinarians and is based on the latest scientific findings.  Sterilisation can cause hormonal and metabolic changes and these can have undesired effects on your pet, such as reduced activity with accompanying weight gain, flaky skin and a dull coat. Concept for Life Medium Sterilised can help to overcome these issues. The increased protein content in this kibble, in combination with L-carnitine and an adapted fat and energy content (-10 % compared to Concept for Life Medium Adult) helps your dog to maintain an ideal weight and also prevent weight gain. Dietary fibre from psyllium and lignocellulose provides a feeling of satiety, and encourages a reduced energy intake. A special vitamin complex, combined with mannan-oligosaccharides and beta-glucans, helps to strengthen the body's own natural defenses. Copper and bound zinc, as well as omega 3 and omega 6 fatty acids, can promote a shiny coat and supple skin. The Stay-Clean™ complex with highly soluble vitamin C helps to reduce bacterial plaque and tartar build-up. Special plant fibres encourage cleaner teeth. The main ingredients in the tasty Concept for Life recipes are functional raw ingredients of the highest quality. They are well tolerated and very digestible. The special FORMULA X helps to actively support lifelong well-being and ensure maximum functionality. Concept for Life – tailored nutrition for your pet Concept for Life Medium Sterilised Adult is a premium, complete dry food for neutered medium-sized adult dogs (11-25kg) and is available in the following sizes: 1kg and 4kg (4 x 1kg) and 12kg.
Concept for Life Medium Sterilised is a complete dry food for adult, sterilised dogs. Ingredients: Poultry protein (28.5%, partly dried and hydrolysed), fresh chicken meat (20%), potato flakes, peas, lignocellulose (5.7%), dried beet pulp, poultry fat, apple pommace, linseed, sodium chloride, salmon oil (0.25%), chicory inulin (0.2 %), yeast cell walls (0.2%, dried, rich in beta-glucans and mannan-oligosaccharides), sunflower oil (0.15 %), psyllium (0.1%) Energy per kg: ME (FEDIAF, 2019) 14.08 MJ / 3362 kcal Additives per kg: Nutritional additives: Vitamin A 15000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 600mg, vitamin B1 20mg, vitamin B2 20g, vitamin B6 (pyridoxine hydrochloride) 24mg, vitamin B12 180mcg, niacin 120mg, calcium-D-pantothenate 65mg, folic acid 4.5mg, biotin 600mcg, choline chloride 2500mg, L-carnitine 100mg, copper (copper(II) sulphate, pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (zinc chelate of glycine hydrate, solid) 40mg, iron (iron(II) sulphate, monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.0mg, selenium (sodium selenite) 0.35mg Technological additives: Antioxidants
Feeding Recommendation: The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain an ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.  

Dog's weight	Daily amount - normal activity
11kg	160g
12kg	170g
14kg	195g
15kg	205g
16kg	215g
18kg	235g
20kg	255g
22kg	270g
24kg	290g
25kg	300g