Concept for Life Mini Senior is tailored, premium nutrition based on the individual dietary requirements of small breed, senior breeds of dog. This complete dry dog food has a range of benefits like:

 

• Ideal weight maintenance: The adjusted fat content can help your older dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves.
• Promotes vitality: The special composition of nutrients, vitamins and essential fatty acids can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants in aronia berries, green tea, hops and marigold flowers all help to protect cells against ageing and let your dog grow old gracefully.
• Supports kidney function: The adjusted phosphorus and sodium content means that your senior dog’s kidneys are less stressed.
• Highest level of acceptance: The balanced formula with a high content of fresh meat and other carefully selected nutrients is very well accepted, even by picky small breed dogs.
• Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
• Shiny fur and healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
• Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar.
• Specially adapted kibble size
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life Mini Senior provides your senior dog with optimal all-round care. As your dog gets older, your senior small breed dog requires a nutrition that is tailored to their age and size, especially as the ageing process often causes some physical changes. You will notice that their metabolism begins to slow down and their daily energy requirement decreases. Senior small breed dogs can also develop diseases, like kidney or dental problems, and therefore require a specialised diet. A specially-adapted diet which is well accepted can support your dog’s well-being and keep your senior dog in good shape.

Concept for Life Mini Senior provides your senior dog with a balanced diet: the nutritional composition and special antioxidant complex have been formulated to meet your senior dog’s specific requirements and to promote vitality, all-round health and well-being.

The adapted energy content in Concept for Life Mini Senior helps your senior small breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants in aronia berries, green tea, marigold flowers and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants also help to protect cells against ageing. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.

This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar.

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Mini Senior provides your small breed senior dog with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Mini Senior is a premium, complete dry food for small breed senior dogs (aged 8 years and over, weighing between 1-10kg) and is available in the following sizes: 1.5kg and 3kg (2 x 1.5kg).

Concept for Life Mini Senior is a complete dry food for senior dogs.

Ingredients: 20% fresh chicken meat, rice, maize, 12% poultry protein (rich in chicken, partly dried and hydrolysed), greaves meal, poultry fat, dried beet pulp (desugared), rice flour, maize protein, linseed, lignocellulose, calcium carbonate, brewer’s yeast (dried), egg (dried), sodium chloride, 0.2% salmon oil, 0.2% sunflower oil, 0.2% yeast extract (rich in beta-glucans and mannan-oligosaccharides), 0.1% chicory inulin, 0.1% aronia extract (dried, rich in polyphenols), potassium chloride, 0.02% extracts from hops and green tea (dried, rich in flavonoids), 0.01% marigold flower meal (rich in lutein).

Energy per kg: ME (FEDIAF, 2013) 15.90MJ / 3,797kcal.

Additives per kg: Nutritional additives: Vitamin A 15000 IU, vitamin D (as vitamin D3) 1400 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 400mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 300mg, vitamin B1 (as thiamine mononitrate) 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 40mg, calcium-D-pantothenate 40mg, folic acid 1.5mg, biotin (as D(+)-biotin) 400mcg, choline chloride 3000mg, L-carnitine 50mg, copper (as cupric sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as zinc chelate of glycine hydrate) 60mg, iron (as ferrous sulphate, monohydrate) 250mg, manganese (as manganous sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.4mg. Technological additives: Antioxidants.

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.

 

Dog’s weight in kg	Daily amount - normal activity	Daily amount – increased activity
2kg	45g	50g
3kg	60g	70g
4kg	75g	85g
5kg	85g	100g
6kg	100g	115g
7kg	110g	130g
8kg	120g	140g
9kg	130g	155g
10kg	145g	165g